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Augmented Reality / Virtual Reality / Mobile Apps / Web / Games / Advertisements

Zcroz Research Labs

We build brands

We create highly polished iPhone & Android apps for startups and enterprise clients. We also know a thing or two about advertisements, websites, games and user acquisition.


About Studio

Design is not just what it looks like and feels like. Design is how it works.

Steve Jobs
We are a creative agency devoted to purposeful ventures. We are driven by strong research with sensible use of technology and we've assembled a team of product whizzes, design masters, and development geniuses.
Building successful apps! We wake up in the morning to create apps that people will use, apps that make money, apps that top the charts.
At Zcroz Research Labs, we don't just build apps. We create the kind of apps that people talk about, that they use over and over again. We eat, sleep, and breathe mobile. It's who we are.

Services

Where the real world is overlaid with information from the digital world.

Zcroz Research Labs
We provide the bridge between content creators and multiple mobile devices, enabling our clients to seamlessly manage and publish content to their own branded mobile applications.
We offer a flexible, easy to use platform and content manager that transforms digital content into augmented reality (AR) and virtual reality (VR) experiences.

A good advertisement is one which sells the product without drawing attention to itself.

David Ogilvy
We bring to the table the hallmarks that define impactful creative filmmaking- quality and precision. Zcroz dedicates its undivided attention, skill and passion to excel in principally three walks of film making.
Crafted concepts from logo design to brilliant marketing pieces.

You've got to start with the customer experience and work back toward the technology - not the other way around.

Steve Jobs
It's easy to know what elements you need on the screen. But laying them out is the tricky part.
Have you ever had an app react perfectly on cue and feel totally natural? That’s the sign of an expert UI. Achieving this means taking our work beyond mere wireframes. At the end of the UX phase, we will present you with your app’s blueprints.
Once wireframes & blueprints are created, we formulate the UI. The UI extends upon the language of your brand to create a fully fledged identity.
We select key screens from the blueprints to begin our creation process. Once the UI is finalized, most developers would move on to development. But at Zcroz Research Labs, that’s when we get started with polish.

The only thing important about design is how it relates to people.

Victor Papanek
Web development is the back-end programming and a very important key component of the website. All our coding is done in house with a team of very experienced jedi developers. Our sites are built with scalability in mind, so that they can grow as your business expands.
We understand that with each company comes unique strategies and goals. When creating your custom site, we offer a distinct interactive experience that is in-line with your company's needs.

The obvious objective of video games is to entertain people by surprising them with new experiences.

Shigeru Miyamoto
Mobile Game Development is different from conventional application development in the sense that it requires to bring together creativity, skill, imagination, technology and best user experience practices especially over the mobile platform which is quickly becoming the preferred choice for gaming.
We design games that are visually exciting, addictive in nature and have the potential to attract users. Games developed at Zcroz Research Labs, display an underlying performance rich code backed with mobile friendly layout, making users want to interact more and more with the ecosystem that we create.

Our Process, Explained!

Concepting & Strategy

From fully fleshed-out concepts to one-sentence pitches, this is where our team stress-tests every project that comes through Zcroz Research Labs’s doors. We want to know why your idea makes sense, why it’s going to be successful, why anyone would care about it. This is where our expert strategists will challenge assumptions and overhaul business plans.

Working hand-in-hand with our clients, we take your initial concept and merge it with everything the Zcroz Research Labs team knows about mobile, about startups, about what does and doesn't work. We turn ideas into actual products.

Once we all agree on a general direction, Zcroz Research Labs’s team fleshes out all the details. One of the great benefits of this process is that minutes in strategy translate to an hour in wireframing, a few hours in design, and days or even weeks in development.

Deliverable: The Feature Set

The feature set is your project’s bible. It’s a plain-English, written description of how your app is going to work. It’s what our designers use to come up with designs and our developers use as a guideline for coding. It is the foundation for all the steps to come.

Branding & Design

There are numerous reasons why we develop apps with exceptional quality. Probably one of the biggest is the solid design behind everything we do. In a crowded marketplace, the perfect design will help your product stand out. It’s the first touchpoint you’ll have with users, and it’s important to make it count.

Our diverse group of designers are united by their passion for good design and high-end aesthetic. The ever-so-talented design team ensures that no matter who designs a particular screen, icon, or logo, it always looks and feels like it came from Zcroz Research Labs.

The functionality of your app and how solidly it’s coded is critical. But when it comes to first impressions, it’s all about design. The look and feel of your app will set the tone for everything else. Our team is deeply experienced and well-trained, with each designer balancing illustrative creativity with a deep understanding of app layout.

Development & Launch

Development isn’t just about writing code. The very first step in developing a perfect app is figuring out its architecture. We loop in our lead architect and a team of senior developers to pick the perfect technology stack for your product.

When it’s time for development to actually start, we assign specialists that match with the technologies selected during the architecture phase. Our agile-based development runs in two-week sprints that result in a new, incremental build at the end of each fortnight, allowing you to regularly review and assess what we’re building.

Incremental quality assurance analysis means that there are no surprises at the end. And once the app is ready for the public, we launch it to the store and your website goes live. Our team does everything from making sure your desired app name is available in the store to ensuring every app gets through Apple’s notoriously fickle acceptance process.

Marketing

Launching an app is no easy feat. But getting your app to the store is just the only half the battle. When it comes to marketing, there is no one-size-fits-all solution. And so Zcroz Research Labs has built a robust network of in-house and partner marketing experts.

Getting Expert Help

While your app is in development, we will sit down with you to assess the marketing goals and opportunities for your app, then introduce you to our hand picked roster of experts. From press coverage, explainer videos to television commercials, we’ve got you covered.

Maintenance

We offer maintenance packages that cover everything from the occasional checkup all the way up to ongoing feature expansions and whole new versions.

And when it makes sense to bring on your own team to take over the app, we can help. We’ll even put your potential hires through the same rigorous evaluation we created for our own team.

What we do?

Vetting the idea

We don't just build whatever comes our way. The first step is to hand-pick only the best projects. And then no matter how good the idea sounds or how confident our client is, we put the app through a rigorous vetting process, polishing and streamlining the idea along the way. Only then, are we ready to start designing and building anything.

Good ideas incite perfect execution

Once we've reviewed an idea, it's time to start designing and building. From designing a logo and brand identity through full design and development, our in-house specialists spring into action. We are strong believers in data-driven decision making, which means that we adhere to an agile, analytics-driven approach. Build, test, launch, gather feedback. Rinse & repeat.

Forward Thinking

We love being on the cutting edge, so much so that we're already designing our first Apple Watch apps. From Apple Pay apps to iBeacons and iOS8 Extensions, when we develop iPhone apps we're always leveraging the latest technologies. The same goes for when we develop Android apps or websites.

Contact

Call Us
+91 99629 78256
+91 99622 14531
+91 98844 44008
Address
#42, MKM Chambers, 5th Floor, Kodambakkam High Road, Nungambakkam, Chennai - 600 044
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